For my area of study I am focusing on food and cooking. I want to explore the different ways in which cooking programs are covered. I believe cooking coverage is something that has evolved rapidly in recent times. Traditional cooking shows used to consist of face to face interaction between the camera and its subject, (the chef). The chef speaks directly to camera and dictates their actions in real time. These can be long, drawn out shows where people loose attention. The recent revolution of the ‘Tasty’ cooking video is cooking coverage with a complete polar opposite approach. Tasty is a company who have produced short 1-2 minute videos generally filming a birds eye view of the bench. These speedy videos provide quick demonstrations of how to make simple foods. They contain various ellipses tools to shorten their length. These include fade in and fade out to before and after shots, e,g a cake before/after baking. Fast forward is another common shortening tool. The Tasty videos have become a hit on Facebook and have been replicated and reproduced by make other companies and individuals. These videos are much shorter and less time consuming but does that make them more engaging? Maybe people like relaxing and watching traditional cooking programs at a slower pace. Maybe they enjoy watching and cooking as they go without having to constantly pause and rewind the videos. I want to look at the different tools and techniques used in cooking videos. I want to explore the most engaging and successful methods adopted by filmmakers. Is there a perfect recipe to a cooking video?

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