It just occurred to me how ‘Integrated Media’ Twitch is.

I’m sure everyone’s heard about it by now, but here’s a quick synopsis (stolen from our favourite crowdsourced encyclopaedia, Wikipedia):

Twitch Plays Pokémon is a “social experiment” and channel on the video streaming website Twitch, consisting of a crowdsourced attempt to play Game Freak and Nintendo‘s Pokémon video games by parsing commands sent by users through the channel’s chat room.

The stream became unexpectedly popular, reaching an average concurrent viewership of over 80,000 viewers (with at least 10% participating). On 1 March 2014, the game was completed after more than 16 continuous days of gameplay; Twitch estimated that over 1.16 million people participated, with peak simultaneous participation at 121,000, and with a total of 55 million views during the experiment.

Glorious. Check it out for yourself here.