#intentdoesn’tmatter

For all the good social media has done for brands and companies… use it incorrectly and you may be committing brand name suicide. Positive brand association… out the window! Good reputation… gone! Campaign… shut down! E-consultancy dedicated a page to the 2013 Top 16 social media fails¬†¬†from which I found these examples… Strip club Spearmint […]

teaching network literacy to the illiterate

My father has recently joined Facebook.   image from Odesk This image largely sums up my attitude towards his joining the social networking giant. I constantly dread the never-ending questions like “how do i do the picture thing again?” and “how do they know that i know they liked it?” However, when I stop to […]

beginning, middle and end.

At the symposium Adrian spoke about our need for a beginning, a middle and an end in any form of story telling as a result of the forms we use to tell them. He used the example of a book to demonstrate that physically the must be a beginning, for there is a page one, […]