Landow has a lot of relevant points for this time and space. The diagram on page 70 poses a good question: Where will the reader enter? These days that’s something we have to take into consideration with our work. If you’re running a blog like this one, it helps to link to relevant stories or articles within your own work in multiple areas. Webpages do this by referencing other stories and hyperlinking the text, or by having a piece at the bottom of a page listing “Relevant Articles”. For example:
“It’s important to check the validity of sources on the internet. For more ways to do that, head over to this post.”
He also goes into the structure of blogs in this piece. Most of these things we’re already familiar with (it has been 8 years since this was written), such as subscribing via newsletters, RSS feeds, and designing your own layout. These things lend individuality to a blog, as well as allowing readers to stay engaged with the content.
In making a more interactive text, you lend your reader a sense of authority. They can link to the content, add links to the content, etc. This makes a ‘reader’ more of a ‘visitor’ (a term frequently thrown around in Google Analytics).
Hypertext is certainly more suited to the internet, and seems to have become more prevalent within the last ten years, or maybe more advanced is a better way to put it. There are easier ways to access and create hypertext, allowing readers to grow and engage with the subjects.
