5.5

the way Nelson describes hypertext reminds me of this video that we had to make in film school a couple years back as a class exercise-

essentially the concept was creating a string of videos that link to eachother, allowing the audience to pick their ending… meaning endings can be infinite (almost) as the number of videos multiply out from each new situation, sort of like a family-tree type situation.

there were a few highly successful advertising campaigns with the introduction of youtube that worked on this principle –

it’s interesting (and I might be digressing slightly off the readings here) what the world has come to in terms of advertising and marketing thanks to the internet and the introduction of hypertext. on this site it goes through some current and upcoming trends for video marketing… it’s almost like in order to maintain the audience’s attention span they need to be fully immersed in the experience, no matter what it may be.