wk11 Remixes: post-broadcast, postmodern, poststructural

wk11 Remixes: post-broadcast, postmodern, poststructural

Readings & Lectorial
The main ideas that emerged from this week’s readings were that each media form evolves its from other influences. In this sense media is informed from history. The idea of a remix deems this media “transferred, referenced, appropriated and subverted” to evolve a novel creation.
In all artistic creations, originality is hard to find. With regard to the cinema, all are formed with genre classification. Genres navigate the film’s overall form with conventions and audience expectations that set up audience expectations. For example “The Western,” “horror,” “comedy” yet these genres have multiple sub-genres which are a more specific version of a genre. As well as this films are influenced by pop culture, song

Although it is argued that there is no such thing as an original idea but we can deliver things in different engaging ways. Walter Benjamin did a lot of investigation in this area. His background is that he wrote On Hashish went to Italy and back to Paris after being chased by Nazis. Anticipating Nazi capture he committed suicide. Despite his tragic demise, he was able to provide first hand experience of military command and how this power can oppress people. In this time, art referenced dark and surrealist worlds reflecting a general attitude of pessimism amongst society. Prior to this, the invention of the Gutenberg Printing Press popularised mass media meaning that ideas could spread quickly.

This discussion leads the debate …
How does reproducing something change it ?
Can they still be authentic ?
Any copy is dependent on its source. Without it, we lose it’s history and context.

The idea of an aura was also addressed. Using the anecdote of social media, although criticised heavily Dan argued it might can aid in socialisation. Can
gain a sense of someone’s person / aura through their engagement with social media?
You never physically capture a whole moment (argued)
Back to anecdote – 1:1 ratio how much of original moment is captured ?

Is it authentic ?
It becoming a more authentic space than irl ?

Art can be based on ritual (for example history artworks commissioned on church) however when this source of authority is removed art becomes based on politics and naturally, opinions.

Navas work attended to the issues surrounding sampling and mashup work in music industry. This part of remixing contends that “Copying and pasting” is the foundation of sampling. A dynamic process, which is acessible to all content makers. To gain some context, the Modern Dj evolved from calm and subdued radio announcer as a god-like figure employed by Parties / clubs by industries would hire moonlighting Djs to pick and mix music.As Discotechques became popular became more responsible for a seemless experience. Francis Grass popularised beat matching with similar beats and this practice has formed the simple basis of all music mixing. Music began to be released specifically for clubs (such as Madonna) as they were known as “mixes” A Mashup is at least two songs combined. Legal ones might be used for promotion. The regenerative remix becomes it’s own “discourse” linked with new media culture but usually not endorsed by artist or label. This in itself has become a new media issue. The portion of the documentary we viewed demonstrated the concept of “Copyright vs copy left” that is the two sides of this debate, with the “copyRIGHT” holding conservative perspectives regarding the preservation and legality of reproducing artwork. However the “copyLEFT” man gains the remixer’s manifesto that the past will try and control the future but should not interfere with trying to make new creative material.

The lectorial activity asked us to identify as many songs within GrlTalk’s super mashup. Our understating of samples is reliant on previous experience and a chance to revisit the original. Inter textually can is enjoyable, we have an increased awareness and like being able to recognise texts within the remix as was the case with this activity, although it was challenging to do so.

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