I feel like I may have already alluded to this in my discussion of the week four unlecture.  The idea that social networking and other online communities don’t provide you with any content.  In fact the content is provided by the people who use it, the websites just provide the means by which you do it, and yet these companies still make millions even billions of dollars by selling your details to commercial companies.  Adrian highlighted the fact that he does not use networks such as Facebook because they make there money by selling things that we provide and that we do and we never see any of that money returned to us.  In fact all people really must do in order to make money in this social networking industry is find a new and exciting way in which people will freely and willingly generate there own content.