More Voxies

Louisa has a bullet list of stations along the way. A semesters worth of material in 50 minutes. Patrick joins up NBN, infrastructure policy and network media. I’m with Patrick, the bigger, faster, more resilient it is built now, the better off we will be, it is the difference in defining useful as an extractive economy (dig it up, sell it) versus a knowledge economy. Olivia has another list of points from the unsymposium, very useful gloss. Millicent notices that she, like Brian, uses media ‘hypertextually’ (and so the debate that happens out in the real world is whether this is a good, or a bad, thing). Rebecca S thinks with her dad about Facebook, and dad points out that not very long ago MSN was all the rage (anyone remember MySpace?). My criticism of Facebook is that I think the network is the place for quality and niche, and I really really struggle to have that experience on Facebook. Let alone being inundated with dating ads (I’ve told them I’m married, and not looking, but they’re the ads I get??) One of my favourites is from Danielle with thoughts about games, stories, keyboards, recommendation engines and sharing the link love (link to others in the tail). This last point is incredibly important, it is what guarantees diversity and depth to the web – for all the reasons the last two week’s of readings have described. Closely followed by Lauren M who realised (very well done) that when I described hypertext as a post cinematic literacy, and that meaning is created outside of the shots, that what I was simply describing was the Kuleshov effect. Yep. Hypertext figured this out quickly, most other interactive media hasn’t. Rebecca M has another node come load of dump notes from the unsymposium… More to come…

Recommendation Engines

Was off my game (not sure you’d notice) Tuesday afternoon so wasn’t very clear. In relation to recommendation systems and things like FaceBook and Amazon, specificity here matters. They both have ways of recommending things but they are quite different in how they work, and why. FaceBook is about selling ads to advertisers, just like TV and newspapers. So when it puts ads in there it is using what it thinks it knows about you, based on what you and your friends have done on FaceBook in the past, combined with how much advertisers are willing to pay for their ad to someone that Facebook has defined as like you. So this is not a recommendation system, it is an advertising regime and the algorithmic systems that Facebook uses are about targeting advertisers to you. This makes it fundamentally different to the recommendation algorithms used by services such as Amazon and iTunes because for these latter services there is an enormous catalogue of material and as retailers they don’t care which one you buy, just that you buy. Facebook, on the other hand, since it sells ads which, as ads, want you to buy that thing rather than some other thing, has to care about what you choose and why – this is the entire premise of advertising. (In other words the book shop doesn’t care which book you buy, as long as you buy a book they stock, though once in the book shop some publishers will use different point of sale advertising to try to get you to buy that particlar book. Amazon and iTunes music store are like the book shop, they just want you in the shop, Facebook is more like the publisher, they not only want you in the shop, but then they want to sell ads to those in the shop.) Advertising is not and cannot be driven by recommendation algorithms because, for Amazon and iTunes, these are anonymous peer driven (anonymous because you don’t know them, peer because funnily enough there are other people who seem to like things you do, and on that basis there’s a pretty good chance you’ll like what they like too.)

Amazon on the other hand uses its data, harvested from what people buy on amazon, to data mine it to build its recommendation system. This is not a lot more complicated than using what I buy to define my profile, and then matching it with similar profiles. Once this is done it is possible to make suggestions based on what other people who appear to be interested in the things I’m interested in are interested in (there’s a lot of interest there). However, it is not trying to sell me anything specific, it just wants to help me find new things, in particular things I might not have noticed, on the reasonable assumption that I’ve bought there before, so am likely to do so again. In other words things don’t appear because they’ve been paid to be there (which is Facebook), they’re there because lots of people who buy those books also buy these ones. Because of Amazon’s scale (how many sales it makes) it has an enormous amount of information from which it can build its recommendations. It also lets you rank and rate its recommendations, which is handy and of course lets their algorithm became better. iTunes recommendations work the same way, it is simply using sales information so that people who like Bonnie Prince Billy are also likely to enjoy Bill Callahan. What is of value here is that it usually only takes about two clicks to find stuff that you often don’t know, and you can then decide if you’d like to listen to it. So, in relation to producing recommendation hierarchies it is quite resilient.

Intent and Why?

Abby wonders about intention and meaning and the whole mess. She has a good question:

I walked away from this ‘unlecture’ thinking ‘well if you can guarantee intent, and authorship is such a flimsy notion, then why do we create?

In my own case the answer is because making in itself is pleasurable (we make music without audiences, dance without audiences, so creating often happens without the intention of an audience – all I mean is that creating is pleasurable. The next answer would be that I have things I want to say and share. I have to keep making and sharing precisely because their specific meaning never arrives. The things I make never quite say them right, and people don’t quite understand them as I thought they might, either. So we do it again.

Latest Unsymposium VoxPops

Patrick has a long, good post on the 80/20 rule, networks and structure. Good read if you want to think about how it relates to networks. Shannen is living proof of the small world that Watts and Barabási discuss, while Kate engages with the long tail and its relation to economics. Holly applies all this to the recent election battle over Indi (Obama also cracked this with his first campaign, which everyone has been trying to imitate ever since), which is very much long tail and relied heavily on social media resources. Lina highlights a very important passage about how linking is not random, In the very simple example from the unsymposium even in writing an academic essay in hypertext linking is not random as a result is both a power law distribution, and a meaningful structure. Lina also has a good introduction to power laws, using bell curves to help think about their difference. Brittany discusses the ‘rich get richer’ reading which is about preferential linking and also the advantages that first movers gain.

Unsymposium 0.5

Some carry over questions from last week,

  • Can video games be considered hypertext narratives? How/why?
  • How do you actually write a hypertext narrative?
  • Why is hypertext considered influential in the future development of media making and storytelling?

And the new ones:

  • The Long Tail seems to advocate a free-market model for the entertainment industry. Anderson says this model allows for more diversity, however, do you think problems such as a recommendations hierarchy could emerge?
  • Does a network have a centre? Or do we all create centres for our own networks?
  • What does Watts mean when he talks about synchronisation? How does it relate to networks?
  • Anderson states that infinite access to entertainment media is accommodating more niche tastes, encouraging exploration away from a hit-driven culture that thrives on “brain-dead summer blockbusters and manufactured pop songs”. Why are these still the most popular, mainstream and successful in our entertainment culture?

Unsymposium, more VoxPops

Rebecca has unsymposium dump of notes. They won’t make sense if you weren’t there. James comments on ‘what rhymes with shop’. The point of the example was not to show that authors can’t trick, but that we all think reason is sovereign, comes first, because we think we are in charge and at the end of the day this is much the same as thinking our minds are what is in charge and we’re in charge of our minds. The ‘trick’ is to show that rhyme tricks reason in very simple ways, that reason and logic is very easily conned, seduced, lulled, and so on. Cognitive science knows this, brain biologists and chemists know this, lots of contemporary critical theorists know this. In the same way that every semester attendance declines by approximately 50% when the weather changes. In semester one it is after the first real cold snap. In semester two the first warm one. We all think we’re in charge of our minds and decisions, but this is nature and biology. In winter it is hibernation mode. In spring it is sex, once that sun kicks in your body is all hormones and the last thing nature intended a young body to do in spring is sit still in a windowless room and listen to people talk for 50 minutes. This drop in attendance happens even semester, every year, and always coincides with the change in the weather. It is a conceit to think that 50% of you all ‘decide’ not to come at the same time, the pattern is that consistent, and the numbers that high, that it isn’t a decision that is ‘made’ in the sense of deciding the red shoes or the blue shoes. It is our biology deciding for us.

In relation to writing or making stuff. I know plenty of people who picked the ‘twist’ in Fight Club and The Sixth Sense within a few minutes. This doesn’t make the work successful or not as whether a work ‘works’ is not defined by whether or not it achieves what the author intended. For example, I make propaganda for the Nazi party. I want people to despise several other groups in society to the point where we are happy to execute millions of people. My intention as a maker is clear. Apparently it has worked well. If we think quality equals integrity of my intent then Nazi propaganda needs to be considered as some of the highest creative work we have created. It isn’t. Intent is not what matters, for quality, judgement, and aesthetic experience. Except to the extent as mentioned in the symposium that we take it to be a meaningful thing that intends to say something, and then the game becomes what do we think it wants or is trying to say. But it, not the author or maker. (In the case of something like The Sixth Sense for instance is it the author, screenwriter, director, editor, or is this a Star Trek Borg hive mind where five people’s minds have melded into one?)

I hear the comment that it is really a symposium. Except the unsymposium is pickking up the unconference movement. A symposium would be defined in advance, contributors would prepare material a long time in advance, possibly even share their papers before hand. Here the questions or prompts don’t come from the speakers, and we don’t know what the other is going to say. The difference might appear small, but in surrendering some of the agenda to you it is qualitatively different to what a symposium ordinarily is.

Jackie has great questions about what would be shared in a hypertextual work. This is precisely the question that needs to be considered. There are lots of good answers, and so the problem it poses is how to craft a meaningful pattern rather than just experience it as difference or chaos. We won’t get there this semester, but this is what we explore in Integrated Media when we begin to make works with these qualities and then want to think about the sort of story and experience that could or should be made available.

VoxPops from Unsymposium 0.3

Anna C notes some of the important things about hypertext. These are useful ideas and pointers. I’d recommend taking these as ideas that matter to things online, not just hypertext (which is one of the reasons why we are using hypertext as a way to approach ‘networks’). Your blog not just as a sort of hypertext, but as a networked practice and object – just begin, structure emerges over time through doing, and it proposes a world. On the other hand Anna C questions about my proposition about ‘insights into an author’s mind’ and provides Stephen Fry by way of example. Couple of points, when someone explicitly says ‘this is what I think’ this is not the same as reading their fiction or essay and from these tea leaves discern what we believe they think, or believe. Similarly with Stephen Fry, who is gay, but it is awfully difficult to discern from his acting career, or his published work, his sexuality, let alone prove it. So how do we know he is gay? Because he has told us. So yes, we can convey a sense of our self through our writing is we choose to, but that is a qualitatively different proposition to saying that when we write we inevitably always convey an authentic sense of our self to others.

Patrick riffs around authorial control. I think a useful way to soften this is to think about authorial intention, and then wonder how much of this is managed or not. I’d also point out that if I can ensure my message might make sense because I rely upon and use ‘codes and conventions’ then the definition of a code is that I am subject to it, not the other way round, so that is hardly the author being in charge of anything, is it? Sophie has a very good gloss of what was a very intense theoretical discussion, and uses my example of telling a story about Elliot and I as a way to think about the differences that linearity and multilinearity might provide. The issue with multilinearity is not that you can’t tell stories, but we need to learn how to tell them differently.

Uncertainty Versus Control

A theme of today’s unsymposium was about control. When working on the network and/or in interactive media you have one simple question. How do you want to respond or manage the experience of uncertainty. This uncertainty is any, or all of:

  • my relation to what I make
  • my relation to my audience
  • what I make’s relation to the audience
  • what I make’s relation to its parts
  • my audience’s relation to the parts of what I make
  • and whether my audience are users or an audience

All of these can be completely controlled, completely open, or (as is normally the case) somewhere in between. Control is the obverse to uncertainty. Do you have to insist that C follows B follows A, all the time? That what you make is fixed and can’t be touched/changed/altered? The audience is there to consume, not do? That the pieces of my work should stay still, just so? Our answers vary, but how these are answered largely defines the sort of interactive work you can and will make.

Unsymposium 0.4

The questions that one of the Thursday classes has raised (they’re an interesting set of questions by the way) are:

  • What kind of genre is an interactive documentary? Is it still a documentary, or would you say that it is a new genre because of the hypertextual interface?
  • If, “Interactive narratives have no singular, definitive beginnings and endings,” then what would be the constraints for an author of interactive media to control the interpretation of a narrative?
    • What benefits and drawbacks does the ability for the user to determine narrative progression create?
  • Can video games be considered hypertext narratives? How/why?
  • How do you actually write a hypertext narrative?
  • Why is hypertext considered influential in the future development of media making and storytelling?