Reading 07

We’ve looked at some earlier history, then the implications of hypertext, and partly based on the things happening in class and the blogs, I think it is useful to read a general survey about technology and culture….

Extracts from Murphie, Andrew, and John Potts. Culture and Technology. New York: Palgrave Macmillan, 2003. Print.

(one, and two, both PDFs)

Hypertext and Stuff

Mia on the Landow with a nice observation that blogs aren’t really like blogs, for instance blogs are ‘backwards’, and unlike diaries are public. Tilly pauses on just one thing in there and realises that it inverts 400 years of print. Rebecca writes a post that plays off links (though HTML is a very diluted form of hypertext), and Evan realises hypertext is the name for what has been there all along. Evan realising that perhaps we aren’t readers anymore, a nice realisation, and Gemma wondering if Ted would like choose your own adventure (as hypertext definitely not). Louis realising that linking and joining, deeply, and everything, is a pretty intriguing concept (one that it is still not realised).

The Internet’s Original Sin – The Atlantic

The Internet's Original Sin – The Atlantic.

This is an article about advertising and the web. From it you will learn a lot about how advertising works online, but it is much more interesting for seeing how the original vision of people like Nelson and the early Internet is present. When I first started, which was at the beginning of the web, there were no .com sites, and advertising didn’t exist online, and it prospered perfectly well. Indeed, *all* the protocols and tools we used then were made and shared for free, as was our content.

Networked Practices

This brief article is about Vine (an app we used to get media for interactive projects in a second year subject), what’s interesting for me is not the shortness (in an industrial age dominated and paid for by the 30 second commercial I don’t think anyone in media is in a position to point fingers about short duration works) but how this is an example of those ways in which access to audiences and big institutions is changing.

http://www.theguardian.com/music/2014/aug/21/famous-vine-stars-jack-and-jack-shawn-mendes-liane-valenzuela

Reading 06

We are continuing for a bit on the hypertext, but shifting from the writing side to some introductory material on its implications for narrative, and readers. While this reading is about hypertext, the issues described here pretty much have relevance for all multilinear (nonlinear) media.

They are two extracts from:

Douglas, J. Yellowlees. The End of Books — Or Books Without End?: Reading Interactive Narratives. Ann Arbor: University of Michigan Press, 2000.


(
First reading, and the second reading)