During this week’s symposium Adrian shed light upon the benefits of the ‘long tail’ business model, showing how it preserves aged media such as old films, etc. However he also claims that we are still in a transitional point in time, meaning something new will emerge within the foreseeable future to create a drastic change in the way we interact with media. Blogging.com is an example of a new medium that emerged purely from practice of web 2.0 and has since completely altered the norms of human communication and ‘social networking’ (prominently in regards to online communication). Adrian hypothesises that something will change in regards to online privacy, that it will be obvious and unsurprising. This makes me think of the way Facebook treats its users as commodities by data mining information that is distributed through the site, in order to sell information to advertising clients. This, in combination with the recent exposure to the insecurity of privacy using iCloud makes me think that online privacy is fast becoming vague and potentially obsolete. Maybe the anticipated change might occur within the collation of all online content and information? An app/program that collects and distributes personal information about people to various recipients, for tasks such as job applications, dating, etc – an automated service? Sounds ridiculous? Well take into consideration the many insecure features of Facebook and other networked media when you consider whether privacy is important?