It’s been interesting to note the progress in our research since the last time I spoke about it. As mentioned before, I had no prior knowledge to the subject at hand and thus this was something extremely new to me, and all my research was coming from that beginner’s perspective. I would say a lot of the research links that I contributed to the bibliography came from a very generalised and objective point of view and it’s been refreshing to see some relevant and highly specific articles coming from Rudi. She was, after all, the person who thought of gambling and sports sponsorship for A1.
For instance, Rudi has contributed a lot of articles that mention specific instances of AFL teams and their involvement, or in some cases dis-involvement, with betting organisations and the likes. She brings in a more focussed research, for example articles on the Western Bulldogs and the Hawthorn football club turning away from sports betting and wanting stricter regulations. Because she’s had exposure to sports as a whole, being an athlete herself, she’s more familiar with the teams and perhaps even have more knowledge on specific instances/articles where it would be relevant to our research. In contrast to my research, which were very generalised on the effects of gambling, the rise of sports sponsorship and the Australian government’s stance on the topic. In that sense, I think it has been helpful to have several perspectives and takes on the research as my group members have contributed angles of the topic that I probably would not have even thought of. Matilda managed to find articles that were also very AFL/NRL specific so in that sense she also brought that perspective onto the table.
In terms of whether we were able to scourer for research that balanced our argument/topic, I think it’s just generally hard to find articles or academic sources that shed a positive light on gambling. As I said before, it’s considered a vice and such a taboo in majority of cultures and societies today. Therefore, because of that I think our argument might come across as very one-sided although that might not be a bad thing as a lot of comedy news shows have a very biased opinion towards subjects they discuss anyway.
In conclusion, this is where we stand on gambling in sports sponsorship:
In much recent years, we’ve seen a spike in gambling in sports sponsorship. There have been both backlash against the gambling and sports overlap and an overwhelming increase in teams and venues in support of collaborating with gambling and betting organisations. More and more problematic it becomes when it starts to spread to youths and even current gamblers. Much have been said for arguments against the increasing market for gambling organisations in sports sponsorship, with even the Australian government chipping in to endorse these statements. Of course, the research is far from done and like I said before it would be nice to see articles for sports sponsorship by gambling organisations and maybe by the time we film, we might have, but for now this is where we stand on the topic at hand.