The Story Lab – Thoughts 2

I’ve always been really interested in how social media platforms can be used to tell stories, how they can be told through the collation of posts and notes and likes. A tool such as Snapchat, an app which originally allowed users to send 10 second pictures/videos to any of their friends, which delete themselves after viewing, is certainly an interesting way of telling stories. Snapchat’s ‘Story’ feature, released in October 2013, allows users to upload a picture or video for any of their friends to view as much as they want for 24 hours, is the thing that captured my attention the most.

This feature allows users to create their own narrative and share it with as many people as they have friends on their contact list. Because they are only available for 24 hours, users are less worried about what they post.

The “24 hours only” availability of the Snapchat Story is one of those things that would be really interesting to play with when creating stories – it creates a sense of urgency with your audience to consume the media as soon as possible, as well as having a blink and you’ll miss it effect.

 

Articles Read:

http://www.theverge.com/2013/10/3/4791934/snapchats-next-big-thing-stories-that-dont-just-disappear

http://cursivecontent.com/storytelling-in-a-snapchat-how-brands-are-using-snapchat-to-connect-with-audiences/

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