Relational Media

At the start of this subject, in the first ‘unlecture’, Adrian said this subject wasn’t about digital media – that it was a “subject about relations”. I was initially intrigued by this idea, as of course this was a digital media subject – we are producing content that is going to be published on the Internet! I decided to do a little bit of research into “relational media” as I wanted to find out a little bit more about it.

When I googled the term “relational media”, it initially came up with a whole bunch of advice for people running social media accounts for businesses, not exactly what I was looking for. I eventually stumbled upon Bob Simpson’s post on the Australian Media Engagement Project’s website, published late last year.

Simpson discusses how approaching different problems in the same way every time will never work for you, how lateral thinking (or a more creative approach) will invariably be the most effective way to approach new problems. He reflects upon how if we approach new problems in the same way every time, “we will end up with a wrong solution or confusion” (Simpson, 2013).

I thought this was a really interesting way to view this subject, as approaching this subject in the same way I approach all of my other subjects it probably won’t end up very well. When working with a program such as Korsakow, which is vastly different to any other editing program I’ve used before, it is important to keep in mind the differences and harness them to make an engaging and interesting final product.

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