My Audience

My audience and my client are one in the same in some ways. If we are looking at my work as a media content creator, my clients are organisations in the arts, entertainment, cultural and tourism sectors of the community. Those who would like the work I am producing would be their audience. So, a wide age group between 16 and 90 who are actively taking interest in their community by visiting art shows and galleries, going to see shows and events and love supporting lots of different groups within the community. These are people who love watching documentaries on history and culture. They INVEST time and money in sorts of things and care about preserving this part of our cosmopolitan style of living. They may be interested in supporting local and donating their money towards these kinds of organisations. They love getting to know their own area, their own city. Their persona might be the typical foodie, the hobby historian, the fashionista or the art collector. The philanthropist and the volunteer. Basically people who share my love and interest in all that makes life lovely or society better. People who want to begin their journey opening their mind to the world around them. People who love their senses dazzled.

Social Media

I feel my audience is on Instagram and LinkedIn…

Instagram is for the consumer side of my audience who love experiences, opening their mind, learning and contributing to the world in a positive way. People who are inspired by interesting storytelling, images and memes.

LinkedIn is for my client audience who are potential people in my network that I could work with on projects. I like to use my LinkedIn by incorporating posts about my work and studies to both promote the work that I do and the energy and thought process behind my creativity and inspiration. It’s basically to encourage people to want to work with me!