So, design fiction. Who knew that was a thing?

I’ve contemplated what the future will look like, both online and off. What new things will exist, how will they impact the world and how will it all impact me-particularly in the work force?

I mean, the iPhone didn’t exist until just seven years ago and look at us now!

I really think it’s interesting that, as Matthew Ward pointed out in this article,  everything that we create now, is not for now. It is for the future. The plans that we have for our ideas are all fictional, until they either do or don’t come into reality. If an idea actualises, it will be seen, read and used in the future; and will have implications, however small, on other work for years to come.

It makes sense to fictionalise a world in which our idea lives and breathes. To prepare. To adapt in advance. To better the idea for the future before it even exists in the present.

Design fiction has a lot of benefits. By moving from reality into a fictional narrative, new realms and possibilities are unleashed. As Ward says:

“By focussing on the speculative and fictional, design is no longer constrained by the practical reality of todays material and economic restrictions.”

There’s also the fact that with design fiction we can predict and prepare for the success or failure of an idea.

For me, personally, I think it’s important to design a fictional industry in order to prepare for it. The industry that I have always planned to work in is advertising, but the ad industry has changed profoundly since I fell in love with it and will continue to change as I prepare myself to (hopefully) enter into the field.

Design fiction could be a way of preparing myself for a rapidly changing industry, to be ready for everything because I’ve fictionalised the changing world in advance. Design fiction could also play a part enhancing my ideas while I study and learn.

And just check out this design fiction from the other reading.

It is taking a product that doesn’t exist yet, but may very soon, and is already looking at how it could work and the impact it could have on our lives. Very cool.