Some exploration…

In week 8’s tutorial we discussed ‘the long tail’ in more detail. The long tail is about the Internet but, also about the economics of the entertainment industry and how to make money. Traditional money making is dependent on popularity and getting hits. People are going through catalogs and discovering their preferences are much more niche than they originally thought. Now, through a series of links, peoples niches are becoming more specific. We discussed this in terms of music… you ‘like’ a band on Facebook, they link to a band that inspires them and so on. Adrian comments “This is why linking matters, it is how you build and nurture the long tail (and that the tail is where immense niche value lies).” Though your music list may be expanding, your preferences are not necessarily broadening. 

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