In the symposium this week, Adrian mentioned how he believes that Facebook is on its way out due to the paid advertising system that it works with. His belief is that Amazon has a much better system in that the recommendations given to a user on Amazon actually do relate to their interests and “other users who liked this book also liked this one” sort of organisation.
Personally I don’t think that the paid advertising as recommendations will kill Facebook due to the fact that Facebook is not an online shop, but rather a social media website. I do not use Facebook to go shopping, however if a recommendation comes up on the sidebar I might check it out.. Usually I just ignore them.
I agree that Facebook will have its decline, much like Myspace did, but not due to its recommendation system.. Because of change in trends and because something newer and better will come along and steal everyone’s attention.