Symposium #6

What is the untapped potential of hypertext? Will we ever be satisfied with it?

Elliot bringing up hypertext within video as a development in hypertext reminded me of Strange Talk’s interactive music video for Climbing Walls.

Stange Talk & Proctor & Gamble’s formerly interactive video clip

I remember seeing it on the front page of YouTube and being disgusted by the unashamed advertising, but it’s a pretty relevant example of hypermedia in videos. The music video was an ad for Cheer Detergent – viewers were invited the click on objects, where they were taken to a Facebook page and given the chance to win those items. It was a fairly innovative use of hypermedia and the ad campaign was successful in gaining attention, but you have to hope that hypermedia in videos has a lot more interesting scope than advertising.

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