What is the untapped potential of hypertext? Will we ever be satisfied with it?
Elliot bringing up hypertext within video as a development in hypertext reminded me of Strange Talk’s interactive music video for Climbing Walls.
Stange Talk & Proctor & Gamble’s formerly interactive video clip
I remember seeing it on the front page of YouTube and being disgusted by the unashamed advertising, but it’s a pretty relevant example of hypermedia in videos. The music video was an ad for Cheer Detergent – viewers were invited the click on objects, where they were taken to a Facebook page and given the chance to win those items. It was a fairly innovative use of hypermedia and the ad campaign was successful in gaining attention, but you have to hope that hypermedia in videos has a lot more interesting scope than advertising.