Media 6 // Week Three // Lobato & Thomas

This weeks reading rings *so* true to my experience working in the media industry, it’s almost laughable. The notion of young twenty-somethings being exploited***, exploiting themselves, and in return, exploiting media organisations is such a true reflection of the media landscape,… Continue Reading

Media 6 // Annotated Bibliography

1. Lueck, J. (2012). Friend-zone with benefits: The parasocial advertising of Kim Kardashian. Journal of Marketing Communications, 21(2), pp.91-109. This data-centric study focuses on digital advertising (mostly that of social media), analysing the relationship and communication platforms that currently operate between celebrities and… Continue Reading