Week 2_Integrated Media – Reading

DIGITAL and ANALOGUE

New technology provides news means of expression. As a result of this the film medium develops from being exclusive and privileged to a common and public available form of expression.

In the last over years, we were experiencing the breakthrough from analogue artefact to digital technology. The industry of film has been restructured since the first digital sensor invented. New technology redefines the expression of moving image.

Moving images is rare in 20th century. People were excited about watching a film in cinema and they have to watch in cinema. Movie is a major entertainment for that time but filming is not easy because of the cost and skills.

Being a filmmaker was not easy for everyone. Only a string of intellectuals can be part of that sphere. On one hand, the equipment of photographic technology is unaffordable for amateur fans, because 35mm camera and films cost a lot of money. The film amateur who wanted to make a film had to acquire a 35mm camera and they didn;t have another option. 35mm camera secures the good image resolution so necessary for theatrical projection.

Things changed since the first CCD chip was created 1969 by George Smith and Willard Boyle. They first stated on the CCD “One of the things that makes the CCD unique is its ability to performs specialised functions such as a camera.” This small little chip create a huge impact to traditional film industry. Sony started to employ the CCD to produce small standard camera – “DV”, which is much cheaper and much more suitable for amateurs than 35mm camera. Photographic equipment was no longer a luxury. More and more people begin to shoot their moving images.

The most recent development in the relationship between amateur and professional relates to the transition from analogue to digital media and the emergence of the World Wide Web. People are convenient for watching a moving images at anytime and anywhere via internet instead of going to a cinema. They can make a short video by their camera on their phone or DSL camera such as 60D (the most popular digital camera for amateur). Somewhat, the meanings of moving images is changing to people. New technology disintegrates the content of moving image. There is no any constraint for people access into film industry. Whoever, pros or amateurs, enables filming.

The intellectuals lose their power to be the embodiment of filmmaking.

On the other hand, new technology expand the access to people to join the sphere. Although digital media produces a subversive impact to analogue, there are more opportunities to make creative crafts by amateurs. The success of Youtube is great example. The main reason for the enormous success of YouTube lies in the fact that it operates as an open channel for the teeming millions of prospective content producers who, thanks to the technological and economic development of digital media production equipment, now have the possibilities to exchange meanings, experiences and – perhaps most importantly – ways of expression through the film medium.

Now with digital camera, everyone could see exactly what things were going to look like that changes the way you like it. Amateurs improve their performance depending on reviewing of their clips. They retake it as many times as they think it is perfect to share. However, we cannot do it on analogue film camera, because the film has to be developed and printed overnight in the film lab. The entire process takes one night and you can see it another day. For most amateurs, this is impossible for lacking of professional skills. Film cost them very much without any funding. Therefore, digital media is more easier for users than the traditional film.

 

 

 

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