Old’s Cool – Project Brief 4: Work in Progress Report #1

Throughout the semester, I have discovered an interest in the impact social media has had on the evolution of old media. My first foray was during project brief two when I turned my attention to content creators of social media, which is pretty much anyone with a smart phone nowadays. There are countless ways social media is utilised by the millennial generation but it is primarily a time filler. With the push of a button, an endless stream of new entertainment and information is at the user’s disposal, right in the palm of their hand. This has caused attention spans to shorten and for the impact of media artefacts to lessen. With video aggregators like YouTube and social media applications such as Facebook and Instagram providing users with an endless stream of content, the value of each piece of media seems (to me at least) rather fleeting. What intrigues me about this dynamic is that the fleeting nature of online creations has changed the way people create videos and photographs.

For project brief two, I recorded my roommate Joshua as he created something to post to his social media account of choice, Snapchat. His reasoning behind using this app the most was because it allowed him to experiment and share content with the people he chooses. He creates media to entertain specific people, each photo and video he makes has a different audience in mind. Media has always been a way for creators to entertain others. Old media has the legacy of establishing principles for film and photography that are prevalent today, but the sudden bloom of online sharing has taken these principles and given them to everyone. Anyone with a phone in their pocket can create something for an audience, small or big.

A way to examine this change is to look at the evolution of marketing and advertising practices. Traditional media advertising centred on one-way communication, targeting their audience as a single mass of consumers. The aim was to repeat the brand message and persuade an audience to take some desired action in relation to the service or product.

On the other side of the spectrum is new media marketing, a one-one-one form of advertising that considers its customers as individuals in a crowd. Rather than interrupting a conversation with broad message, new media advertising invites an individual to join a conversation, creating or joining a community. Social media is based on creating and contributing to various online communities and I would like to explore this for project brief four.

I have joined a group with Adrian and Cody who had the idea to create an eighties style video, using the old media style of filmmaking to discuss new media principles. This is the simply the foundation of our project and we will evolve it in the coming weeks. I want to showcase the evolution of old media as it has been adapted by new media online communities and remixing my ideas with my group will provide an interesting final product.

 

 

 

Week 6 – Studio Update

Break up your day. Think about everything you do in a typical day of your life and allot the amount of time you spend doing each thing. With 1440 minutes in a day, it is pretty confronting how much time you can waste. This week in Old’s Cool, the class was asked to divide up a typical day by time spent doing an activity, whether it be traveling, sleeping, working, etc. We then graphed our data as a way to visualise the collated information.

In a world filled with endless information published by countless different sources, a way to catch the eye of a consumer is an easy to understand graphic. Uncomplicated images allow numerical information to be accessible to a wider audience. We were asked to take out our phone and list the number of feed based application currently on there. I opened my phone and was surprised to discover how many I had installed, as seen below.

  1. Instagram
  2. Facebook
  3. Snapchat
  4. YouTube
  5. Messenger
  6. Email
  7. Mail
  8. Reddit
  9. Prisma

In a world filled with countless, infinite information walls, they key to grabbing a user is to keep it simple.

 

The Story Lab – Week 8: Project Pitch

Pitching The Barlow Enquiry to a panel was an exciting experience as it allowed us to receive information from people who have the knowledge and the experience of planning and executing a transmedia story. We explained the various aspects of our project, from the core characters such as Williams James Barlow and Attcius Barlow. We explained how we would use Atticus as a catalyst to engage an audience, showcasing our intended use of his blog and various social media platforms. We also highlighted the crux of our ARG and how we will involve a real world audience to help solve our mystery.

The feedback we received was helpful as the panel had a greater sense of scope and capabilities for this type of ARG. These are a few of the main points we received from the panel.

  • We were advised to create multiple other fictional, modern characters or use ringers to stoke the flames of audience connection and curiosity.
  • Focus on the bridge between 1901 and 2016. There is a 115 year time gap and many things could happen during this time. This could be another party who had previously researched The Right Hand Man during the interim which could lead to exsisting research for Atticus and the real world players to find.
  • Attention to detail is necessary for the real world discoverables
  • Do not talk down to the audience as we need to let them drive the narrative so they can feel fully engaged. If we are spoon feeding them information, they will not have the drive to investigate but if we provide a small amount of clues, there will be a lack of entry points.

Final Reflection

Nerves. A whole lot of them. When I think back to my first week, that is what I remember the first. Having had a year off from school, practically doing nothing apart from watching television and movies and working, the thought of getting back into a routine and applying myself to new sort of schooling was daunting to me. Having created a nice and comfortable nest around myself for sixteen months, when the first tutorial began on Monday the 2nd of March I was relieved to be surrounded by people who shared my interests. The conversation flowed easily, the nerves most people were feeling began to fade away as we discussed everything we loved about media and found a lot of common ground. I have learned more than I ever thought I would during this past semester about media. Coming into this program, my main driving force was that all I am passionate about are television shows and movies and while this semester has cemented this further in place, the knowledge I have gathered about the construction and creation of media is amazing, and we have only scratched the surface. Having begun my journey of breaking out of my “comfort nest” I am extremely excited about what lies ahead and very thankful for all I have learned so far this year.

Below is the learning graph I completed in my tutorial during week twelve. I approached filling this out by basing it on what I learned week to week. The first half of the semester brought an avalanche of new information on everything from media production to collaboration and that is why the yellow line has a sharp incline from week one. The black line dips during the first two weeks as my time away from any schooling environment had made me lazy and Project Brief 1 was the wake up call I needed to get my motivation. It begins to decline towards the end of the semester, not because I was forgetting how to work independently, but because I was working in a group and learning how to contribute to a collaborative project.

Learning Graph

I am not someone who likes reflecting on who I am as a person. I somewhat struggled to define myself during Project Briefs 1 and 2 because of this. Yet I feel these following posts best demonstrate how I engaged with the Media 1 course.

My Reflection on Project Brief 1 – This post reveals my thought process on presenting my collection of media artefacts to the class. This demonstrates how I approached creating my first project for Media 1 and my apprehension of presenting it to the class. As the semester continued, these feeling dissipated as I discovered how deeply helpful my peers’ feedback was to me. If you would like to see the the media artefacts I created, here is a supplementary link to Project Brief 1.

Crossroads – Project Brief 2 built upon my initial collection of media as we were asked to turn it into a one minute film. This post showcases how I have begun to critically evaluate my work and apply the feedback I received from the first project to this self portrait.

Week 3 Lectorial Reflection – This is the first instance of me understanding the nature of the lectorials and approaching them in conjunction with the week’s readings and applying the new information to my own life. While creating Project Brief 3 and 4, I returned to my notes on this lectorial consistently to ensure I was respecting the participants and working well within a team.

Evolution of Social Media Institutions – This post was in response to the week ten lectorial on institutions. I went into that session with a lukewarm attitude, as I prefer creating and consuming media to studying and informing myself on the institutions that run the business side of media. Yet this post was spurned by the lecture as I wanted to share my views on how some institutions have managed to stay relevant in an age of constant evolution and change.

Keegan Mew: Behind the Fringe – This post contains Project Brief 3 and my reflection on its creation and the feedback I received during my tutorial. I am very proud of this project as I believe I captured Keegan’s personality extremely well and produced a quality artefact. This post and the reflection showcases how I applied what I had learned throughout the semester to my work while also revealing how I have evolved in evaluating my own work and considering the feedback I receive from outside sources.

A Final Reflection

What Have I Learned? First and foremost I learned to have more confidence in the media I create and to not be afraid of evaluation and feedback from my peers. They are a unique and irreplaceable resource which I will need to take full advantage of if I am to succeed in the media industry. Project Brief 4 taught me a lot about collaboration in media. Working with Aidan and Cheyenne to create something I had never attempted before, a series of short podcasts, opened my eyes to the strengths and weaknesses of working within a group. Throughout the semester I repeatedly learned that university and working in the media industry requires a strict form of time management and organisational skills.

How Did I Learn? I have always relied on the people around me for inspiration and advice and this semester was no different. Meeting new people and forging new friendships allowed me to turn to my peers and ask them to help explain a concept I did not understand or provide feedback on a draft of a project I was working on. Because this course is centred on the thing I am most passionate about, I was more motivated to attend lectures and take notes to help reinforce what was being discussed. By applying these to the creation of media artefacts, they were given context instead of just being theories that had been talked about and forgotten. This hands on experience helped me to understand more facets of the ideas I had learned about in class than any further literature research would have.

What Did I Find The Most Challenging In This Course? One of the more challenging aspects of the course was its independent nature. Even with a gap year, transitioning from a high school learning environment to university presented me with a lot more freedom than I was used to. For the first time, my education depended on me and the guidelines for assessment tasks were much broader. Project Brief 4 was especially challenging in this regard as I was so used to following strict guidelines for major projects that trying to create a media artefact that responded to the concept of ‘mediums’ without any additional instructions was an obstacle that I had to work hard to overcome.

What Did I Discover About My Own Creative Practice? Presenting Project Brief 1 to my peers revealed to me that I can create something worthwhile and I should create content that appeals to myself and not what I think people will like. I have created false expectations from my peers and burdened myself with them and during this semester I discovered that what appeals to audiences the most is personality. While creating my own self-portrait and my portrait on my friend Keegan, it occurred to me that I tend to create a narrative through my work. This is an exciting revelation as I can begin a new project and no matter how difficult it seems from the outset, I can create a narrative around it and build the artefact around its personal story.

 

 

 

 

Machines Are Becoming Too Intuitive/Intelligent (Wk 12)

During our final Lectorial of the semester, Dan Binns asked to respond to a prompt relating to the presentation on media materialism and what follows is my heavily paranoid response to the statement “Machines are becoming too intuitive/intelligent”

There has always been a fear of machines rooted in humanity since the introduction of technology, the knowledge that we could create the means of our own extinction. I believe this is humanity’s unstoppable ego at play, permeating even the end of life as we know it and blaming the root Earth’s destruction on ourselves. Yet I also see this ego as something that drives the fear that we could create something that is far superior to our own capabilities. This is why films such as Terminator, Ex-Machina, iRobot and Bladerunner depict their artificial intelligence as human figures because we must shape our successors with our likeness. I see two sides as to why these machines are depicted as humans. One is that it is an attempt to bring them down to our level, give them our physical limitations while their intelligence capabilities far outstrip our own. Yet there is also the mythological and godlike act of creating life in our image. It places the end of the world in the hands of humanity’s evolution, speeding up the process that took thousands of years to get us to the point where we could shape our own future. Humanity has the ingrained need and desire to know everything in existence; that is the basis of all science. In doing so, the need to create artificial intelligence and to make machines as smart as inhumanly possible becomes a driving force in furthering technology. The greatest achievement and end goal of evolving technology is for it to create itself, to sit back and marvel at humanity’s ingenuity while the machines do all the physical and mental work. The idea that machines are becoming too intuitive and intelligent can be demonstrated as easily as reaching into your pocket and pulling out your phone. It connects you with people closest to you, informs you of where you are, where you need to be and when to leave where you are in order to get where you need to be on time. Humanity is informed and connected through a device smarter than the person whose hand encloses it and as technology becomes smarter and smarter, the people who rely on it will depend on it for everything in their lives.

As a side note, and because I love films and we are speaking about artificial intelligence, here is a video by the YouTube channel CineFix Now attempting to explain the convoluted timeline of the Terminator movie franchise. Fair warning, it gets messy.

I Am Not An Artist, But I Wish I Was (Wk 11)

Our penultimate lectorial was centred on remixes which was fascinating to me because I am a huge fan about everything television and film. Having access to the internet allows me to find other fans who share my interests and the fan art they produce always blows me away. Not being able to draw I appreciate the amazing pieces of fan art all over the internet and what makes fandom art pieces so special is the ability to mix and match various television and film pieces into one work. The following pieces of fan art represent the coming together of some of my favourite media artefacts that show how remixes honour the original works.

It always surprises me that the creators of my favourite content are fans of shows as well and it was such a surprise last week when the Adult Swim released the couch gag for the season final of The Simpsons which had been animated by Justin Roiland to include his creation, Rick and Morty. While serving as cross promotion for both shows, introducing fans of The Simpsons to Rick and Morty, it was a fantastic insight into the show and seeing this collaboration was a great treat for fans of both shows.

Evolution of Social Media Institutions (Wk 10)

I tell people that I am not a person who spends most of their time on social media. To an extent that is accurate, I don’t have my phone out every minute checking Twitter, Facebook or Instagram, yet I do have an account on all three. As of writing this blog post, the last time I posted on Facebook was ten days ago, yet when there is a lull in my life (fancy way of saying ‘when I am bored’) I will pull out my phone and check social media. They are a way to fill the time of a train ride, or a quiet period at work yet I do not feel the need to know what is happening on them at all times.

This is just to explain that even though I don’t spend a lot of time on social media, (compared to some of my more addicted peers) it has permeated my life. As a society, we know the history of Facebook and where and when Twitter and Instagram came to be. Yet Facebook did not become a industry defining institution through sheer luck, adaption is key to its success. I have been on Facebook for a few years now (I was considered a late adopted by my friends) and I have seen it change a few times. These changes have often been met with an uproar, demanding the new facade be taken down with the one everyone is more comfortable with. Yet, within weeks, everyone has become used to the changes and are using them as if they are second nature. Facebook has modernised to a sleek new look for show of course, but also to keep up with the constant evolution of social media audiences and that it why it is still thriving has a institution.

Just in case you are feeling nostalgic in terms of Facebook, here are some of the major changes to Facebook’s facade over the last 11 years.

The first Facebook homepage
2004 – The first Facebook homepage when it was for Harvard students only
2006 - First major redesign, adding a news feed and a mini feed to profile pages
2006 – First major redesign, adding a news feed and a mini feed to profile pages
2009 – Facebook Homepage added a real time stream and asking users “What’s on your mind?”
2010 - Facebook Pages invited fans to like and follow brands and celebrities
2010 – Facebook Pages invited fans to like and follow brands and celebrities
2011 - Facebook Timeline urged users to "tell your life story"
2011 – Facebook Timeline urged users to “tell your life story”
2013 - Facebook acquires Instagram
2013 – Facebook acquires Instagram

 

The Death and Return of Superman (Wk 9)

My group’s project on mediums has led me to research comics culture and the adaptation to screen. My love of Superman as an under appreciated character in the popular zeitgeist is my focus at the moment and how he was utilised during World War II as an American propaganda vessel. He was an immensely popular hero during the 1940’s, and while he is still popular today, the general public see him as a ‘boy scout’ and a boring superhero. Superman was created before the war but the approach to his story arcs changed during the war to make him a figure for patriotism.

To give a little personal touch to this post, the video below is a rant by screenwriter Max Landis (Chronicle (2012)) about the comic arc ‘Death of Superman.’ This was a 1992 run of DC comics that killed off the character of Superman for financial gain. This video tells the story of this arc, explains the (pretty obvious) reasoning behind the death of an icon, the impact it had on popular culture and how comic books as a medium effects audiences. Even if you do not thing Superman is an interesting character, this short will allow you to see how comics as a medium can be used to engage global audiences. It’s also pretty damn funny.

 

Approaching Creating A Narrative (Wk 8)

Again falling back into my comfort zone of talking about my personal hero, Dan Harmon, and his approach to writing a story in a three act structure. With the talk of narrative this week in the lectorial and having to assign a point value to characters in Finding Nemo based on their importance during the three acts of the film I realised that as I was talking about the three acts with my group I was thinking of the breaks in terms  of Dan Harmon’s Story Circle.

Story Circle 1

I was confusing my group with my insistence that Nemo going down the drain was the end of act two because this was the return threshold. Marlin had had an atonement with the father over the fact that he thought Nemo was dead and so he and Dory had parted ways. Yet to become master of both world and finish his journey of change he had to find Nemo and bring him home. Nemo finally making it to the ocean began this reconnection and begins act three as they save Dory from the net, utilising what they learned on their journey and return home changed. This story circle is always in my mind when I discuss or create narrative and so if you are ever confused about what I am talking about when I describe a narrative in these terms, I now know to direct you right here.

Story Circle 2

Thoughts on a Portrait (Wk 7)

This is Aidan’s portrait on his friend Zach Green…

It has become very clear that Aidan is something of a savant when it comes to editing, an example of this can be seen immediately as the piano begins as the lights in the background turn on in the first shot of this piece. His use of found footage creates an self reliant and carefree image of Zach while also opening the audiences mind to the metaphorical nature of the archival images. On the surface, the meaning of longing for freedom is clear but with repeated viewings the use of birds and planes, inter-cut with a pair of running cartoon legs under the title of future immensely highlights how much of a powerful driving force independence is for Zach. While the piece is fantastic, it feels quite short and other aspects of Zach could have been displayed during that time. Yet Aidan’s on this particular aspect of Zach’s life shows how he important it is to him and showcasing this for everyone else creates  portrait filled with hope and inspiration.