Upon closer analysis of Reinra Gambarato’s reading there was a section that had me reflecting on the role of the audience in a transmedia project. The Giovagnoli extract where American filmmaker Lance Weiler claims that the audience is dead and that they should be considered as collaborators of the media project caused me to rethink about the sheer variety of transmedia projects that exist. That statement may be true for deeply immersive projects that rely heavily on the interaction and the engagement of its participants, it is no way true for other types of projects. This over generalization of what transmedia projects are is why this claim only applies for a certain type, as there are others that give consumers a much less active role in their narrative. My project for instance is essentially a short film with a footing in social media in the film’s universe. Now this sounds vastly different than say Dr. Troy Innocent’s one as his one was much more focused on participation and didn’t have a explicit narrative but they are still both transmedia narratives so it is an oversight by Weiler to not consider that variety of transmedia projects that are out there, one being completely different from the last.