What is Media?

Forms:

  • Social Network
  • Search Engines
  • Games
  • Films
  • News
  • Advertisement
  • Graphics and Text
  • Physical and Digital

The Players (either/both):

  • Consumers
  • Producers

Consumers want:

  • To connect with others
  • To learn
  • To be entertained
  • To be inspired
  • To buy products

Producers want:

  • To express self
  • To connect with others
  • To evoke reactions from consumers
  • To deconstruct, interpret, innovate and communicate ideas
  • To direct consumers’ learning and interaction
  • To explore nature of human relationships
  • To challenge or shape social, economic and political boundaries
  • To advertise and sell products

Nature of Media:

  • Traditional VS Modern
  • Physical VS Digital
  • Permanent VS Ephemeral
  • Private VS Public
  • Fact VS Fiction
  • Tool VS environment
  • How it engages our senses
  • How is it an intimate network
  • Level / Mode of interaction
  • Speed of interaction

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