Pitch Reflection

Project Brief 3

My group and I have collaborated in outstandingly fair tasks throughout the film pitch and were committed to deliver our ideas and vision of where we aim our film to be headed. Working with the fashion brand, Kodangs, we could all agree on incorporating the natural style of production that signifies women empowerment. As we divided to present each area of the production, I was focusing on the casts as a casting director and also the costume designs. Overall I believe that we have successfully delivered a clear vision of what we aim for the film.

Selling your idea through a pitch is one way of marketing you and your film. The challenging part that I noticed is convincing the panel that our film is unlike any other, because there are other similar films and it takes either a unique idea or desirable component(s) that is mind-blowing as we communicated our vision. I’ve also learned that doing a pitch is a part of the developmental process, in which it is an idea that can be tweaked and improved after a number of feedbacks:

  • We have a great wonderful idea of empowering women with Kodangs products through commercial fashion film. Though our length of film is disproportional to our goals and visions.
  • In other words, our pitch shows a film that has the potential to be ambitious though the production itself needs more space (size).
    • Solutions include having a longer film than 1-minute purposes not only for Instagram but other platforms, due to their restrictions.
    • Another tip is to create series of 1 minute films to be posted in Instagram perhaps each having different locations/costumes.

We deeply think these feedbacks are helpful for achieving the best that our film can be, even in organic/natural-style fashion aesthetics.

 

Pitch PPT: click here

Inspiration

#FashionInTheCity: Paris, New York, and London are now all under one roof for our Fashion Cities experience. Gate 4 has been transformed into three runways where you can practice your catwalk and play a logo quiz to WIN fashion vouchers and other surprises! Register with one of our ushers to also be one of the five lucky winners of a 10,000LE GRAND PRIZE drawing. All you need is a receipt worth 400LE or more to play and win. Catwalk times are from 12:00pm to 8:00pm on Fridays and Saturdays until November 24th!

Posted by City Centre Alexandria on Thursday, 3 November 2016

Fashion film brainstorm

Collaborating with the Thai fashion accessory brand, Kodangs, my group and I are aiming to produce a short fashion commercial film promoting their brand.

About Kodangs:

 

In Week 7 we all had a presentation about our goals and ideas of the overall pathway of which our fashion film will undergo. We presented our vision ranging from costumes to castings and etc. Pitch for our film: Click Here