ANNOTATED BIBLIOGRAPHY ENTRY 2

  • Pang, J 2016, The Future of News and Publishing, Tech Crunch, Web article <https://techcrunch.com/2016/02/17/the-future-of-news-and-publishing/> 

Pang first establishes that traditional print publishers such as Forbes and the Washington Post are recording significant audience growth rates whereas ‘digital native publishers’ including Buzzfeed and Gawker have been relatively stagnant of late (statistical evidence provided/linked). He puts this down to the keener interest established print readers have in credible, distinguished journalism. It is suggested that a shift in this direction/investment in this area is likely for all new and future media content. 

Pang discusses a few future potential developments in media publishing and consumption designed to keep engagement and interest levels high. He heralds instant messaging to be the next frontier for news, which is in line with our interest in tailored content – presumably following the format of a one to many distribution model. But this seems to be an unnecessary stepping stone to a truly effective way to receive personalised content. 

What intrigued me most about this article was the idea that audio is the new video. Pang doesn’t necessarily argue that audio content will make video content obsolete, rather, that it is worthwhile to consider it a competition and a relevant outlet. The death of radio predicted through the amount of new cars being connected to the internet provides a marketable avenue for audio content. It should be kept in mind though the progression of autonomous vehicles, allowing a whole new way to consume news/media/content whatever the format.

While the article has some relevance to targeted/personalised content, it has more of a focus on production. They are two sides of the same coin, however, and the many links throughout the article provided helpful insights/further leads. 

– Gabe

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