Hi Paul, I thought I would send you a quick email to see how you and your students were going with the Hard Sell video competition, and to pass on some inspiration and hints and tips for your students. Mick in the Marketing team has had a go at creating his own video commercial to prove that you don’t need a lot of money, equipment or time to shoot an effective 60 second commercial about Intellectual Property (IP). Mick shot his video in a weekend using only a digital camera and a tripod. His mates did the acting and his dad did the voice over. To view Mick’s video and his hints and tips on creating a quality video, check out the Hard Sell webpage.