1.  Technology
   1. Role of human body – technology, functional tool
2. Technique
   1. Things are taught to us – social expectations and how we react to them, based on our values and upbringing
3. Culture
   1. Identifying subgroups within population
   2. The world as culture, humankind
   3. Art, theatre, cinema: creative expression

There are contradictions between the above three features of media materialism, each of which are ever-changing and unpredictable. The culture industry, for one, is dictated by people’s own personal tastes and incorporates aspects of human life, as well as design and manufacturing.

“Culture is something that we do, but it is also something that we are.”

• Technological determinism vs. social constructivism
  • Essential question: Does technology dictate culture or do we control how technology progresses?
  • No matter the innovation, it’s still up to us how we control the use and regulation of technology
  • This view accounts for the humanness in creation and innovation
  • “You’re only human” – development is a process

Examples of Technology:

• Walkman – create our own soubdtrack, cut out outside sound cues of the world, changed the way we engaged with the world
• Dziga Vertov believed the camera is a natural extension of the eye and brain, and thus the only way to capture the transactions of life
• Valorie Curry – Kara

Thinking about the ….

• Holocene (geological period)
• Anthropocene – the age of humans
  • Largely the damage (destruction of the planet) is already done
  • Molecular red: theory for the anthropocene – McKenzie Wark
  • In modern media there is an obsession with resources and the end of the world (at least as we know it)
    • Dystopian societies, preparing for an apocalypse