Final Course Reflection

I’m not sure what I expected coming into Media 1, but the content covered and the assignments I’ve worked on have definitely surpassed anything I could have predicted. Over the course of semester, I’ve had the chance to develop my skills in a range of areas, working with new technology, learning to engage with the filmmaking process from conceptualisation to the finished product (and all the filming and editing in between), collaborating with others and conducting academic research. This learning experience, punctuated by my work on each of the four project briefs, has been very rewarding, especially in the moments when I finally saw my work coming together.

I experienced a change in thinking when I was editing my work for brief 3. I was watching the half-finished video I had created, and thinking about the different filming techniques and transitions we had discussed in class. I realised the difference this new knowledge made in being able to visualise how I wanted the final video to look and in putting into words the features I wanted to highlight in my work. Since then, I have been noticing these elements in commercials, television shows and movies and reflecting on the effects of each of these stylistic choices.

I have discovered this semester that I learn best by doing. At the start of the semester there were times when I was stuck for ideas, but just by getting started on something, even if it turned out that the something was later scrapped to start again, at least I had something to work from. This is what sparked ideas, and it was an amazing realisation to have about my own way of learning and working.

Given my very limited experience filming and editing, the most challenging aspect of this course was translating my ideas into film. There were times when I knew exactly what I wanted to illustrate on screen, such as the concept of yin & yang as the basis for my self portrait, but I did not yet have the technical skills to edit towards that visual. At times, this was quite frustrating for me, but I managed to work around it to produce a final product I was proud of. I hope that as I grow as a media maker I will be able to find creative solutions to the challenges I face.

In Media 1, I discovered that filmmaking is a very personal activity because I’ve seen my personality come through my work. I also realised that my creative practice involves working towards my original ideas, and weaving in new ideas as they arise. For example, I had a concept for my self portrait, but as I was editing I saw gaps in my work so I thought of new ways to illustrate key aspects of my personality. I believe these “afterthoughts” are the best features of my work, because with them I targeted what was previously missing.

I look forward to learning and overcoming new challenges next semester!

Brief 4 Final Reflection

On the day that we formed groups and were assigned the task of creating a “Media Artefact” for Project Brief 4, I have to admit I was quite lost. It took me a long time to wrap my head around how we were going to use academic research to produce something that was both creative and meaningful. The media idea “texts” is inherently broad, and while we thought this would serve as an advantage, it actually caused us some confusion. On the bright side, there were also a lot of interesting topics for us to explore that also happen to be incredibly relevant to today’s changing media climate.

At the beginning of the process, we had several ideas floating around and not much direction for any of them. After further research and working to improve and combine these ideas, we finally settled on a topic we were all excited about: textual adaptations. The next challenge was narrowing down the topic area, which was still too broad. We attempted this in several stages, each time taking out some aspect of the work until we whittled away our topic to a core that we could explore in depth. I think that strangely the most successful aspect of the creation process was revealed when someone in the group was having trouble. This prompted us to ask questions to clarify what we were working on, and this not only helped us to come up with new ideas and better approaches to our work, but also highlighted the collaborative strength of our group.

Once we had a solid idea of the work we wanted to include, it was a little problematic deciding how we wanted everything to be presented. We were concerned that we would not be able to efficiently present our learning through a video or audio, so we eventually decided on a website. I think our final work is strong and demonstrative of the hard work we have put in over the semester. The only area I think we could have improved upon is the overall cohesiveness of the final website. There are three core branches we focused our work on: texts, leading into adaptations with a focus on Romeo and Juliet adaptations into a range of mediums, but we could have tied everything together more clearly.

I think the major success of our final artefact is one of the things I was most concerned about at the beginning of the process; the effective integration and application of references into our work. This element of the work fell into place as we watched the different Romeo and Juliet adaptations, and thought analytically about these works. The sources we used provided a highly relevant framework upon which we were able to substantiate our ideas.

As a group, I think Lucas, Rob and I all worked really well together, supporting and expanding on each others’ ideas and ensuring everyone was tasked with something that they had a personal interest in. I also learnt a lot from working with these two talented up-and-coming media practitioners, especially in terms of thinking about and following through with creative ideas. I especially respect the work Lucas and Rob did in filming and editing the adaptations interview with professional dancer Maddie.

At the same time, I was also able to showcase my strength in research and use this to improve the academic rigour of our artefact. Working on this assignment taught me a lot about the characteristics of positive collaboration, and how this can create a platform for elevating individuals’ ideas and highlighting everyone’s best abilities.

During the weeks I spent working on this assignment, I was able to refine my research skills, in particular learning how to use the RMIT library resources. I also developed my ability to perform meaningful analysis on media texts, learning to recognise conventions and techniques in particular works to expand my understanding of media as an area of study. Finally, I discovered a lot about intricacies in the field of media adaptations.

I think that everything I learnt and the skills I developed during the brainstorming, researching, creating and editing stages of this brief will help to inform my future work and studies in media. I believe this is significant because texts are constantly evolving in the fast-paced media industry, and to have a solid understanding of this strand of media is invaluable.

Achieving Goals

On day 1 of this course, I wrote out 10 goals including things I wanted to learn or achieve over a range of different timelines, so I thought the end of Media 1 would be a good time to check back in and see how much progress I’ve made…

1. The standout qualities employers are looking for in the field of media

This semester we haven’t really talked about what employers are looking for, but I have realised the rigour of work that is expected, and gained a better understanding of requirements for project briefs. I think both of these things will be helpful in the future.

2. The best way (for me personally) to spark ideas that develop into creative approaches to project briefs

I did struggle with this at the beginning of the semester but I found that the two things that worked best for me were a) creating a brainstorm, writing down anything and everything that popped into my mind and b) getting out there and starting to create something, because this always sparked new ideas.

3. Working well in groups

I have had the chance to work in a number of groups in my different classes this semester. Though there were some challenges, I was able to practice resolving them. I also had one great group experience working on brief 4 for media, and this taught me how collaborating with others can help you create something so much better than you could have created alone.

4. Communicating effectively with classmates and lecturers/tutors

I think I have done quite well with this over the semester, and I will continue to work on my communication skills as I progress through my degree.

5. Effectively getting ideas onto paper/developed into a final product

There were times when this was more challenging than others. Again, I found that the best way to create something was just to get something down on paper (or on screen) because it’s easier to make decisions when you have something in front of you rather than just a blank screen.

6. Create a network to open up job prospects

I haven’t really had a chance to work on this much, so I’ll have to revisit it next semester. I have, however, met some wonderfully talented people in my media class, and I think that’s an important step in networking.

7. Understand the context of classroom learning and how this can be applied to jobs internationally

Again, this is something I haven’t given too much thought to because it’s still early days in my degree, but it’s something to keep in mind going forward.

8. How to effectively utilise technology to work on varied media project briefs

I think even from one project brief to the next, my editing skills definitely improved. I also got to film with a proper video camera and sound recorder for the first time, so that was an important step in developing my technical skills.

9. Figure out my postgraduate/career pathway

I have been thinking a lot about this over the course of the semester and I think that after I complete my degree, I would like to continue into a Masters of Marketing. Of course, this could still change between now and the end of my degree…

10. Gain practical experience working with a range of media platforms

I have started to gain experience working with basic software and some new technology, but I am looking forward to working with more high tech programs in the future and experimenting with the available features.

The End of Media 1

“Because today we live in a society in which spurious realities are manufactured by the media, by governments, by big corporations, by religious groups, political groups… So I ask, in my writing, What is real? Because unceasingly we are bombarded with pseudo-realities manufactured by very sophisticated people using very sophisticated electronic mechanisms. I do not distrust their motives; I distrust their power. They have a lot of it. And it is an astonishing power: that of creating whole universes, universes of the mind. I ought to know. I do the same thing.” ― Philip K. Dick

I read this quote and I knew I had to write something about it.

The concept of “manufacturing reality” scares me as a future media creator. I want to believe that I can tell the difference between what is news and what is make believe, but it seems that increasingly it is harder to trust my senses on this.

The quote above reminds me of the film Wag the Dog, which explores the idea of a filmmaker writing history by creating news of a war that does not exist, to protect a politician. Though it’s fiction, it’s quite scary to think that somebody could have so much power that they could literally create history. I think that after a certain point, it would be out of even the creator’s hands; if something is so ingrained in people’s minds and enough people believe it, it becomes real. It is the very same concept mentioned above of “creating universes of the mind”.

I hope that through my work I can create alternate universes that may help people escape from their lives for a while. But I also hope that people can always tell the difference between reality and imagination, and that the media is never so powerful that we completely lose trust in those feeding us information.

Vivid

Last weekend I went to Sydney to visit some friends, and while I was there I went into the city to see Vivid. It was the first time I had ever been to see the lights show, and I stood and watched in awe, thinking about all the work that must have gone into creating something so imaginative and beautiful.

“Vivid” is a perfect example of taking media elements and placing them in a new context. We see animations everywhere; on television, in movies, video games, electronic billboards… and now the iconic Sydney Opera House and Sydney Harbour Bridge. The projections really liven up the city for tourists and locals alike. It is hard not to appreciate the beauty of the Opera House lit up with funky colours, patterns and characters, and all the work that must have gone into creating the graphics.

This is where I draw back to Media. Firstly, one really cool think about Vivid is that its main stage is the Opera House, which has such a distinct and recognisable shape, that it poses a new challenge and something a little bit different for the designers of the animations.

Vivid as a concept takes design and animation to a new audience, making it a very public affair. Animation is no longer just something you watch passively on your television screen at home or notice from your car driving through the city, but something that people can gather to see and admire. Their is also enormous hype around Vivid, which means that its reaching more people and creating more of an impact.

And besides, who doesn’t like to take their mind of the world for a while to watch something bright and mesmerising?

Institutions/Audiences/Texts/Mediums/Technologies

In our tutorial yesterday, we looked at each group’s second draft for project brief 4. It was great to finally see what everyone else had been working on after being so caught up in our own work. A couple of the artefacts that really stood out to me were the following:

Elise and Jack

  • Institutions
  • Gave a clear explanation of what an institution was, then honed in on their topic of classification (connecting to the classification board of Australia)
  • Presented their work as a short 10 minute film explaining the intricacies of the classification system
    • How it works
    • What the different ratings are
    • Challenges facing film-makers today
  • I thought this was a very well executed media artefact that did well integrating academic information, whilst also being creative and interesting

Maggie, Jac and Dusty

  • Audiences
  • Focused on how audiences now interact with the content they watch, and the effect this then has on the media content produced
  • Presented their work in the form of a website, but also created Youtube videos to demonstrate linking to other sources and created an app to view the website easily from a mobile device
    • I thought these ideas were particularly creative because they were highly relevant to their content
    • Teaching about interactivity by creating something interactive

I also liked Gloria, Patrick and Bianca’s work. They created a sound recording with information and interviews with experts in their topic. It was the first assignment presented as a sound recording, and it really changed the way we experienced the artefact, requiring more attention because there was no visual component. Though this work still needed to be edited, I thought it was a really interesting response to the brief.

Work Attachment

Notes about Media work attachment (spoken about in week 10 lectorial)

  • Minimum 1500-word report but often much longer
    • Serves to demonstrate learning experience through the attachment
  • Reflections in google drive – not on the blog or in any other public place
  • Best to get as much experience as possible while RMIT has you insured
  • Minimum 80 hours
    • Must be approved by Paul Ritchard
    • Then fill in form about attachment

Previous internships:

  • Australian Chamber of Commerce – events and communications team
  • Newspaper
    • Australian Financial Review
    • Shanghai Daily

Goals for future internships/work attachments:

  • Newspapers – The Age, the Herald Sun
  • Marketing & communications team – National Australia Bank, Telstra
  • Advertising agency

I’m so excited that this is a part of the degree and I can’t wait to start searching for opportunities!

“We Stand on the Shoulders of Giants”

According to Everything is a Remix: Part 2…

  • 74/100 films are remakes, adaptations, sequels of existing films
  • We as a society like the familiar
  • “The old into the new is Hollywood’s greatest talent”
  • Films are based on theme park rides, blogs, books and more
    • Films are also built on other films
    • Then told, retold, subverted, referenced
  • “Original” films are not really original
    • Most are genre films with standard templates
    • They also fit into sub-genres that have even more specific elements
  • Certain films reshape pop culture, but that still doesn’t make them original
    • e.g. Star Wars is very imaginative but most of the individual elements are sampled from elsewhere
  • “Creation requires influence”
    • e.g. influence from our lives and the lives of others

This short analytical film was one of our “readings” for week 11 of this course. Not only that, but it is highly relevant to the work my group is doing for our fourth project brief. Our focus is on adaptations and the concept that nothing is original changes the way we look at particular films, as well as other adaptations in other mediums. Our focus is on Romeo and Juliet, one of the most commonly adapted stories of all time. Everything is a Remix encouraged me to think about the differences between relying on an “original” as a source for the plot, characters and thematic elements of a story, as opposed to sampling specific sequences or features from a number of works for a particular purpose or effect. I think that the difference between a remix and an adaptation is that an adaptation more closely relies on its original as a template, whereas remixes tend to take more chances, experimenting with how different elements could be manipulated and to what effect.

Remembering to Notice

“I remember everything. I forget nothing. I write everything down so that later I’ll know exactly what happened.” – Thomas Klopper, The Book of Everything (by Richard Tulloch)

This past week, I have been working intensively on a play I am in, The Book of Everything. Being in the cast of a production has taught me so much about awareness and noticing, because I have to know myself and my surroundings well enough to be able to switch off my ‘ticks’, become my character and immerse myself in her world.

In the past week, here are some things I’ve noticed…

  1. Ordinary noticing:
    1. Our director told each of us about our acting ticks. Mine are that I play with my hair when I’m nervous and there are times when I get distracted and come out of character for a couple of seconds. When he told me my ticks, I was vaguely aware of them, but I had never actively stopped to think about them before.
  2. Marking:
    1. During each run, I made a mental note of all the cues to remember throughout the performance
    2. Each day we had a performance, I made a concerted effort to remember our pre-show cast rituals
    3. I thought about a key moment during each performance to tell the cast about afterwards, as part of a cast sharing tradition
  3. Recording:
    1. After each run of the performance, I wrote down each of the points our director made about things that needed to be changed or improved upon
    2. At the end of the process, I wrote down a number of things I learnt from being a part of this performance because I want to remember the people and the experience, and be able to look back on it during the rehearsal process for future productions I hope to work on

“Audience”

Personally, when I am working I sometimes get so caught up in what I’m creating that I forget that others will eventually see and (hopefully) enjoy my work. In my final two years of school particularly, I learnt the importance of keeping the audience at the forefront. At the end of the day, my ideas and intentions for my work mean nothing if I fail to clearly convey that to the receiver, or “audience”.

Who cares about audiences?

  • Advertisers
  • Commercial broadcasters, cable networks, etc.
  • Government policy makers – licensing accountability, censorship
  • Social scientists/psychologists, cultural theorists/media scholars – how media affects people in their daily lives

The target audience may completely change the content, the medium and the platforms used by advertising companies to sell a product.

Changing conceptions of audiences and consumers:

  • Broadcast to post-broadcast age
    • Characteristics of a post-broadcast era – changes in aesthetic sensibilities, audience practices, television institutions, technologies of production, distribution and consumption (and how to use them)
    • Rise in network culture
    • How we consume media – all around us, inescapable in the modern world
  • From citizens to consumers

“There are in fact no masses; there are only ways of seeing people as masses… a way of seeing people which has become characteristic of our kind of society… [a way of seeing that] has been capitalised for the purse of cultural or political exploitation.” 

We need to be conscious of how we position ourselves – cannot simply say, “I am better than you” because we all fall under the category of “the masses”.

Theorising the ‘active audience’:

  • Audience’s intelligence recognised by creators
  • Fans and engagement – they contribute in some way
    • Binge-watching television shows (becomes an obsession)
    • Creation of fandoms – keep up with every action of a particular person/band
    • Giving yourself over to the text by immersing yourself in another world and forming connections with characters
  • Stuart Hall’s encoding/decoding model (1980)
    • Communication is a gamble
    • Make short film – code mise en scene, characters etc. hoping audience will understand meaning – hoping they will interpret the same way as it was intended
    • Audience has to recognise, make sense of (by assembling) – happens subconsciously

Interpellation: the process by which individuals/readers are “hailed” (prompted by a text to recognise themselves as being a subject that belongs in a role) – Louis Althusser

Components of the Broadcast ratings convention

  • Exposure is the key element – how many people see an advertisement (challenge)
  • Can’t measure engagement after seeing advertising (limitation)
  • Accuracy of measuring – intensified in recent years but this is not a new issue (challenge)

Taste

  • “We are seduced by our own preferences; our likes and dislikes”
  • Different people like and dislike different things – broad range
  • Not inherent (not born with taste) – it is a result of what we grow up with

Without an audience, a work cannot be recognised and will not spark the action it intends to. Research into a target audience is also increasingly important, as we now live in such a world that the consumer decides what they want and companies deliver, as opposed to the other way around.