Last weekend I went to Sydney to visit some friends, and while I was there I went into the city to see Vivid. It was the first time I had ever been to see the lights show, and I stood and watched in awe, thinking about all the work that must have gone into creating something so imaginative and beautiful.
“Vivid” is a perfect example of taking media elements and placing them in a new context. We see animations everywhere; on television, in movies, video games, electronic billboards… and now the iconic Sydney Opera House and Sydney Harbour Bridge. The projections really liven up the city for tourists and locals alike. It is hard not to appreciate the beauty of the Opera House lit up with funky colours, patterns and characters, and all the work that must have gone into creating the graphics.
This is where I draw back to Media. Firstly, one really cool think about Vivid is that its main stage is the Opera House, which has such a distinct and recognisable shape, that it poses a new challenge and something a little bit different for the designers of the animations.
Vivid as a concept takes design and animation to a new audience, making it a very public affair. Animation is no longer just something you watch passively on your television screen at home or notice from your car driving through the city, but something that people can gather to see and admire. Their is also enormous hype around Vivid, which means that its reaching more people and creating more of an impact.
And besides, who doesn’t like to take their mind of the world for a while to watch something bright and mesmerising?