Analysis Blogpost Two: Evaluation

I think Networked Media represents the interconnectivity of the web, whether this be accessing social media as a form of communication, Web 2.0, advertising or media production as a whole. Gaunlett describes media as a “trigger for an experience” and that it is constantly changing due to the nature of the media. Gauntlett describes this process as multi-modal thinking as individuals now have the opportunity not only to multitask using media but it has released a world of open and shareable content. Martin Liser also describes a similar theory with the ideologies of the migration of content and “technoculture”. However, he focuses on the aspects of new media; new textual forms, representation, relationships and new organizational patterns that emerge from this endeavor. An example of this would be the transformation from MSN (Microsoft), MySpace and in the twenty-first century, Facebook. Thus, Gauntless and Liser both harness the ideas of migration of content in the new media age. Whilst we have been making our blogs, we have been learning about the importance of blogs, particularly in media education, I personally think a blog is most important in keeping track of the development of an individual. From owning and running a blog, you can not only develop important web skills such as linking, copyright, embedding and developing posts but also record both personal and educational endeavors, known as Networked Literacy. Jill Walker defines literacy as “linking to what other people have written and unwritten comments from others, understanding a social and collaborative process rather than a solitary process”. For me, this means that creating your own content, for example, a blog not only means linking and sharing others ideas but creating your own meaning from those them. Thus, Networking Media encompasses many ideologies, not just Web 2.0 and social media but technoculture and mass media as a whole.