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ashley aka bestdressed @best.dressed Link to profile

Ashley is considered an ‘influencer’, being the creator of her fashion and lifestyle brand ‘bestdressed’ since 2015. Beginning her journey in the online space on YouTube, Ashley has accumulated 3.1 million subscribers. She has continually developed content on Instagram, a page where she has almost 1.3 million followers. As with modern-day influencers, her own personal brand is distributed across multiple platforms to reach a large audience overall. With the inception of IGTV came Ashley’s Instagram series “What New Yorker’s are Wearing”. This content is created solely for the platform, encouraging a certain level of intimacy with her Instagram audience.

“what new yorkers are wearing (ep. 4)” 1 April 2020

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the last of my footage from a few months ago when nyc still had humans on the streets! this will be the last episode for a while for obvious reasons // please check out @karenbritchick and @lexie who have made many episodes of ‘what new yorkers are wearing’ videos before! // shot by the lovely jenn roberts edited + produced by yours truly and of course a huge thank you to everyone who appeared in this video, please be super kind to them in the comments <3

A post shared by ashley aka bestdressed (@best.dressed) on Mar 31, 2020 at 1:08pm PDT

Best.dressed “what new yorkers are wearing (ep. 4)” Instagram, 1 April 2020, viewed 1 May 2020, <https://www.instagram.com/tv/B-aRGf5Fbv8/?utm_source=ig_embed>

How was the video authored?

The latest installment in her series shows a three minute video portraying the ‘everyday’ New Yorkers streetwear. It has been shot in portrait-mode on an iPhone, by her assistant Jenn Roberts, although she states she is the editor and producer – meaning she has full control of the final product. Because of the casual and authentic setting, it is a more raw production compared to her polished YouTube content. Additionally, the video has subtitles edited in which is inclusive of her whole audience.

How was the  video published?

The video has been solely published to Instagram, as an IGTV video.

How was the video distributed?

The video does not contain any hashtags, which would normally encourage distribution outside of her audience. Instead, Ashley is relying on her 1.3 million followers for views and interaction. Tagged is two other users who have produced similar content, which could encourage some interaction outside of her audience, encouraged by those tagged.

References:

Best.dressed, Profile, Instagram, viewed 1 May 2020, https://www.instagram.com/best.dressed/?igshid=hqwdy19kp609>

Best.dressed “what new yorkers are wearing (ep. 4)” Instagram, 1 April 2020, viewed 1 May 2020, <https://www.instagram.com/tv/B-aRGf5Fbv8/?utm_source=ig_embed>