The networked nature of the Internet offers a wide range of opportunities to those that can effectively utilise, and this can be seen through viral video campaigns that generate huge amounts of publicity for companies or individuals.
This is seen through the recent video by writer Marina Shifrin, a journalist who recorded a video of her interpretive dancing while informing her boss that she was quitting her repressive job.
The video, uploaded on the 28th of September, has received well over 10 million fews in less than a week, and is much more than just a slam-piece against her former boss.
The video was recorded in the early hours of the morning, and includes captions detailing why Shifrin was quitting: “For almost two years I’ve sacrificed my relationships, time and energy for this job…and my boss only cares about quantity and how many views each video gets”, and “I QUIT”.
Although the video doesn’t include where Shifrin was employed, it was quickly revealed to be a Taiwanese company called Next Media Animation, detailing the powers of the networked Internet to reveal seemingly personal and private information.
In an interview with the Huffington Post, Shifrin said that she received no lunch break and had her schedule and responsibilities constantly changed, leading her to create this video and leave her job in the greatest way possible.
This video is the example of how the networked internet can be harnessed to deliver publicity and wealths of opportunity for individuals. The video has every necessary element for it to go viral, and it has in an extreme way. It is expertly crafted, and has already resulted in countless news articles written about it.
The video has delivered Shifrin immense publicity, and the video, which has been viewed more than 10 million times, includes a link to her personal website, which in turns links to her resume.
The journalist has already received job offers via the social network of Twitter, and will no doubt receive a better and higher paying job as a result of this viral video.
If the networked nature of the internet and new media is utilised effectively and expertly, and with just the right amount of luck, it can deliver huge exposure and publicity that creates countless opportunities.
Marina Shifrin also wrote a brilliant and passionate blog entry about the ‘click-bait’ nature of modern-day journalism, and how it is still a very valuable and worthwhile profession if it is done right. It’s well worth a read.