August 2014 archive

Advertising and Social Media

All rights reserved: g4ll4is via Flickr

All rights reserved: g4ll4is via Flickr

Sponsored posts and advertising are becoming frightening on social media. Today I was researching the Fitbit Flex Wristband, reading reviews and checking numerous online stores to compare prices.

Later when I went on Facebook and my favourite AFL Blog, I noticed that there were advertisements for the Fitbit Flex staring at me! Was this a coincidence? Absolutely not. It is frightening how the Internet can retain this information and slowly gather a portfolio of information about our lives.

Australian Diamonds shine bright in Glasgow

The Australian Netball Diamonds brought home Gold from the Glasgow Commonwealth Games, for the first time since Manchester in 2002!

Many of the girls who won the Gold medal experience the heartbreak at the Delhi Games in 2010, none more than mid-courter Renae Hallinan. This time however, there were only tears of joy when the Diamonds defeated the New Zealand Silver Ferns by 18 goals (the largest margin in Commonwealth Games History).

Social media exploded with support for the Diamonds during the game and after they claimed victory, with the hash tag #GOLDDiamonds trending Australia wide. With the immense interest in the game, it begs the question, should Netball be an Olympic Sport as well as a Commonwealth Games sport?

Defamation goes beyond a person

All rights reserved: Widjaya Ivan

All rights reserved: Widjaya Ivan

The readings for this week explore the idea of defamation. Defamation is when a person, third party or even a group of people are spoken about in a manner that impacts of the reputation of that person or group of people.

I had never considered being racist, sexist or homophobic as defamatory. Although the lecture reinforced that this behaviour online is highly defamatory.

Port Adelaide Football Club were faced with a tough decision last week when the CEO of one of their principal partners posted a homophobic slur on his Facebook page. The most had huge ramifications and intense backlash from the AFL Community.

I wrote a blog post for Bound for Glory News. You can read about it here.

The grey area of copyright laws

All rights reserved: Mike Seyfang

All rights reserved: Mike Seyfang

Today’s lecture reinforced how there is are not many clear distinctions in copyright, but rather a lot of grey areas.

There are obvious breaches of copyright, such as posting another person’s image without crediting the original producer. On the other end of the spectrum, there are clear boundaries set in place to ensure you are not breaching copyright, such as Creative Commons licenses. Although there are many grey areas, in fact more grey areas than there are clear black and white guidelines for copyright.

For example, even though Creative Commons licenses usually dictate that the content is copyright free, there are restrictions and rules within these licenses that vary depending on the producer’s selections. Therefore when using Creative Commons content, the user still needs to be very careful that they aren’t breaching any licenses and restrictions put in place by the producer.

Click here to view the different levels of licensing with creative commons content.

The biggest take away from the lecture was that copyright is policed by the producer and only the produced can sue an individual or company for breaching copyright.

The most interesting thing that I learnt was  you cannot copyright ideas. Only tangible objects (including colours) can be trademarked or given copyright.

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