1. Different kind of work of art attracts different kind of audience

2. Make the audience feel the emotion instead of showing the emotions on film. For example, horror movies. Jump scare by having a face popping out on the screen works, but try to have the scene more dreadful. Let the audience go with the ride

3. When you’re looking at an art work, you’re looking for meanings, not narrative. Rule of engagement: Genre. K-film can end, and the end can interpret meanings.

4. Shot meaning changes when you change the shot. The order of the film matters! It’s a basic cinematic rule.

5. Keep the audience engaged. Make them form their idea of your work. Building towards something and trying to make those moment as engaging as you can. The quicker someone understands your work, the quicker they are engage to your film.