Due to my interest in photography and videography, I worked in the design/socials team to help create and produce content for our socials and advertising. The first video we released onto our socials was the MOFF BTS/Trailer which we created to give an insight to our audience about the things to come. In this video, I included short interviews of each different groups of MOFF (What is MOFF? What are we up to in terms of progress? What is the purpose of your team?) along with some b-roll footage of our class at work. I attempted to ensure that any classmates that wanted to be featured were part of this trailer and we thought that by creating this, it would allow our audience to gain an understanding of all things happening behind our festival and create a sense of closeness between our audience and class.

The second clip that we had recorded of our class was the MOFF skit which was more of a comedic clip compared to our trailer which we had done to create senses of fun for our audience. We created this video to help increase audience engagement on our socials and again provide a look at what’s to come in a lighter way. Overall, it was really nice to be able to put mine and Vi’s photography and videography interests into use. It’s disappointing that MOFF went online as I think about other content we could have produced but nevertheless it was great being able to capture the BTS and create something fun with MOFF 🙂