The design team were responsible for the creation of the Program Booklet which was shared digitally to those interested in attending the film festival. I was personally privileged to watch most of the short films in detail to select a still image to be used in the program. It felt special to experience viewing the films before they were stream to an audience, because it felt as though I was honoured with a private viewing experience. It was challenging to choose the images because I wanted to avoid spoiling the films, whilst still maintaining a level of curiosity and interest to the audience in the hopes of sparking their attention. Many filmgoers are visual learners, as the sceptical of viewing a film is largely visual, thus choosing the stills felt like an important task. The program is significant, personally, to the festival organisational team because it gives credit, on the first page of the program, to all those involved, indicating their name and role in the production of the festival. Another challenge was choosing a still that would fit into a square shape, as this was our choice of design for the program. In some ways this was a blessing in disguise, as it allowed us to cut out aspects of the shot as to avoid spoiling too much about the films’ synopsis. Overall, it was crucial to choose visually appealing and compelling photographs that were aesthetically pleasing.
The program is significant to MOFF and the festival experience studio as a whole because it visually embodies the studio’s work over the course of the semester into one medium. The program is significant to the running of the festival as a whole because it keeps the public informed and aware of what films are being streamed and when. It also acts as a form of advertisement, a sneak peak into what is to be expected of the festival, and an opportunity to promote sponsors. We created a page of sponsor logos to give thanks and appreciation to their support towards MOFF. In exchange for their donations, we created a mutually beneficial relationship with the sponsors by advertising their brands and services. The colour scheme of the program aligned with the MOFF logo, however we simplified it to a red, black and white scheme so the focus would be drawn to the still images and the films themselves. We no longer wanted to draw attention to the visual identity of MOFF, but instead shine the attention on the program itself. The audience is already drawn into the concept of the festival as they were viewing the program, it was now our mission to maintain their interest and encourage them to attend the festival itself by presenting the films in an appealing, yet minimalist style. We designed the program colours to be dark, with red details due to the vast selection of horror and thriller genre films. These colours aligned with the chosen still images which were dark, mysterious, and alluring.