Monthly Archives: May 2017

Blog analysis tips – week 11

Based on the workshop with groups today. Here is some additional clarity for the group analysis blog entries and essay.

Your essay addresses the question/s:

This essay will focus on the question What can we do with online video? The following secondary questions can be used to support this inquiry:  What you have learnt about authoring, publishing and distributing online video. What issues did you encounter? Was it what you expected? What did you like about it? What did you dislike?

Your analysis entries are a transition towards the essay. Consider this blogging as a type of informal (brain dump) for the group – where you get your thinking articulated as a starting point towards the more formal essay. Even though the word count is 250-500 you can write beyond this just to get your ideas out. Your assessor is not looking at the quality of the writing in your blog entries, they are more interested in seeing you start to articulate what happened with your research.

In your evidence section contextualise the specific online video practice you chose to do the case study on (link to your case study) then describe the decisions you made as a group with your video production (the making of a comparable video).

Your assessors want to know about the processes you went through to collaboratively produce your video. Talk about the pre-production, production, post-production processes. What issues emerged in the making process? What changes did you have to make?

Remember the video making is part of your groups’ research into understanding what you can do with online video. Your evidence will describe the journey you took to make the video (over the time it took to complete the work, 1-4 weeks – now from week 9-12 for some groups).

From your research (your case study and video production), you will decide as a group on a focus for your critique. In the evaluation section your assessor wants to see what you have learnt in regards to how your video production has extended your understanding of the practice you examined in the case study. How has the making process informed your understanding of what you can do with online video in this particular context?

Your assessors are interested in what you have discovered through your research and what you learnt about authoring, publishing and distributing online video (and more broadly networked media).

For example, how does a particular service like Instagram, Facebook and YouTube effect the way video is produced? What are the constraints? What are the affordances?

Al Jazeeras facebook videos

These articles on Aljazeeras use of facebook videos will be useful for all the groups in regards to thinking about how this news organisation is working with the affordances of Facebook in regards to authoring, publishing and distributing online videos.

How AJ+ embraces Facebook, autoplay, and comments to make its videos stand out
Aug. 3, 2015

How Al Jazeera’s AJ+ Became One of the Biggest Video Publishers on Facebook
JULY 30, 2015

How AJ+ applies user-centered design to win millennials
March 2016

How AJ+ reaches 600% of its audience on Facebook
5 August 2015