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Introduction to the project and the “Broadcast/Post-Broadcast” eras

In trying to identify and creatively connect with audiences within the realm of media, we tried to understand what exactly the significance of audiences is in relation to their interaction with media, and how it affects them. We wanted to demonstrate that we had engaged with the topic given to us creatively, yet not in a film medium for the sake of doing so. We wanted our research to come through immediately and clearly. We therefore, chose a website format, with our research evident in the different tabs above.

Broadcasting has for generations been one of the key methods of transmitting information and culture, from the early 1900’s until contemporary times, but has encountered much development over the course of history. While some have mooted the death of ‘broadcasting’, we found it has been largely over exaggerated: broadcast programming as a format has merely changed, still existing within a media ecosystem which contains a wider level of media formats. This includes the advent of different technologies including digital and social, which have changed the face of our culture and values in society today.

On this website, we explore the “broadcast era” and the “post-broadcast era”, using these terms loosely as a way of framing and examining the differences of audiences in connection to the broadcasting experience. In doing so we track the development of these eras in relation to audience interaction with media such as radio and television, and how they have changed our understanding of the environment we exist in.

We also devised a case study, where we create a comparison of two countries, Australia and Malaysia, and discuss audiences that effectively exist in two different eras of thinking. Having a group made up of Australian and Malaysian people, we felt that this was the best way to show our own engagement with our research and put the “broadcast” and “post-broadcast” eras into action. The results of the project were fascinating to say the least and continually engaging, and we are proud of what we have achieved in this process.